Digital Marketing Blogs

A Detailed Introduction to TOFU and BOFU Content Types

Content is essential for successful digital marketing, as it allows marketers to reach their target audience and facilitate brand communication. In addition, content serves as a way to inform, educate, engage, and inspire potential customers while also helping brands to build trust and establish credibility. It also helps to draw attention from search engines and […]

Who are Technical Content Writers? What Do They Write for Marketing Teams?

Technical writing is a lot more than just manuals and user guides. It’s a broad spectrum of written content, which can be anything from a schematic diagram to “how to” content. Still, they all serve the same purpose: to make technical information easier to understand. Technical writers are the unsung heroes of the industry (Yes, […]

4 Content Marketing Team Roles – Writer, Editor, Strategist, and Marketer

Content marketing is the buzziest marketing technique right now and will only continue to grow; for a good reason, too. Content marketing works – especially when it comes to B2B businesses.  According to a study by Convince and Convert, organizations that take a content-driven approach see a 41% increase in leads and a 16% increase […]

Blockchain and IoT in Commercial Transportation

The sustainability of commercial transportation companies depends heavily on their ability to adapt to consumer needs. Investing in new technologies helps increase their operational efficiency and lowers the cost of shipping. In recent years, disruptive technologies — such as the Internet of Things (IoT), augmented reality (AR), virtual reality (VR) and blockchain technology — has […]

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