Digital Marketing Blogs

What is DeFi?- A Beginner’s Guide

DeFi – short for “Decentralized Finance” – is a blockchain-driven alternative to traditional financial services. In the world of DeFi, financial products, such as loans and investments, are delivered exclusively through decentralized digital assets and smart contracts that are open source, accessible and transparent. As of January 2023, more than 6.5 million people worldwide are […]

What Are 7Cs of Marketing and How Do They Relate in this Digital Era?

There was a time when marketing teams promoting services used to focus on the 7 pillars of marketing – Product, Price, Place, Promotion, People, Process, and Physical Evidence. But with the advent of the digital element of marketing, things have changed. Even Philip Kotler, in his recent book Marketing 4.0, explained how the 4Ps of […]

A Detailed Introduction to TOFU and BOFU Content Types

Content is essential for successful digital marketing, as it allows marketers to reach their target audience and facilitate brand communication. In addition, content serves as a way to inform, educate, engage, and inspire potential customers while also helping brands to build trust and establish credibility. It also helps to draw attention from search engines and […]

Who are Technical Content Writers? What Do They Write for Marketing Teams?

Technical writing is a lot more than just manuals and user guides. It’s a broad spectrum of written content, which can be anything from a schematic diagram to “how to” content. Still, they all serve the same purpose: to make technical information easier to understand. Technical writers are the unsung heroes of the industry (Yes, […]

4 Content Marketing Team Roles – Writer, Editor, Strategist, and Marketer

Content marketing is the buzziest marketing technique right now and will only continue to grow; for a good reason, too. Content marketing works – especially when it comes to B2B businesses.  According to a study by Convince and Convert, organizations that take a content-driven approach see a 41% increase in leads and a 16% increase […]

Scroll to top