Content Marketing

How to Improve Flesch and Kincaid Readability Score

When it comes to content writing, the goal is to communicate effectively with your audience. However, if your writing is difficult to read or understand, you may struggle to get your message across. This is where readability scores come in. Two of the most popular readability formulas are the Flesch Reading Ease and Kincaid Grade […]

A Detailed Introduction to TOFU and BOFU Content Types

Content is essential for successful digital marketing, as it allows marketers to reach their target audience and facilitate brand communication. In addition, content serves as a way to inform, educate, engage, and inspire potential customers while also helping brands to build trust and establish credibility. It also helps to draw attention from search engines and […]

Who are Technical Content Writers? What Do They Write for Marketing Teams?

Technical writing is a lot more than just manuals and user guides. It’s a broad spectrum of written content, which can be anything from a schematic diagram to “how to” content. Still, they all serve the same purpose: to make technical information easier to understand. Technical writers are the unsung heroes of the industry (Yes, […]

4 Content Marketing Team Roles – Writer, Editor, Strategist, and Marketer

Content marketing is the buzziest marketing technique right now and will only continue to grow; for a good reason, too. Content marketing works – especially when it comes to B2B businesses.  According to a study by Convince and Convert, organizations that take a content-driven approach see a 41% increase in leads and a 16% increase […]

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