There was a time when marketing teams promoting services used to focus on the 7 pillars of marketing – Product, Price, Place, Promotion, People, Process, and Physical Evidence. But with the advent of the digital element of marketing, things have changed. Even Philip Kotler, in his recent book Marketing 4.0, explained how the 4Ps of […]
Who are Technical Content Writers? What Do They Write for Marketing Teams?
Technical writing is a lot more than just manuals and user guides. It’s a broad spectrum of written content, which can be anything from a schematic diagram to “how to” content. Still, they all serve the same purpose: to make technical information easier to understand. Technical writers are the unsung heroes of the industry (Yes, […]
What is a Content Writer and What Do Content Writers Do?
There is a well-known fact in the digital marketing world – “Content is the King.” And this blog is about the kingmaker – Content Writers.
How to Be an Influencer on YouTube, Instagram, and TikTok
One of the most coveted job titles in the modern world is of a social media influencer. Almost every millennial and Gen Z desires to be loved by thousands or millions of people but doesn’t know how to be an influencer. The reason behind the popularity of influencers is the fame and the ease of […]
6 Tactics to Amp Up Your Growth on a Budget
Growing a business without breaking the bank isn’t a piece of cake. But fret not; the six tactics we’re going to discuss here will help you achieve that goal. It’s often said you need to spend money in order to make money. So many businesses hire big marketing companies to amplify their growth. But is […]