What Are 7Cs of Marketing and How Do They Relate in this Digital Era?
There was a time when marketing teams promoting services used to focus on the 7 pillars of marketing – Product, Price, Place, Promotion, People, Process, and Physical Evidence. But with the advent of the digital element of marketing, things have changed. Even Philip Kotler, in his recent book Marketing 4.0, explained how the 4Ps of […]