Digital Marketing

What Are 7Cs of Marketing and How Do They Relate in this Digital Era?

There was a time when marketing teams promoting services used to focus on the 7 pillars of marketing – Product, Price, Place, Promotion, People, Process, and Physical Evidence. But with the advent of the digital element of marketing, things have changed. Even Philip Kotler, in his recent book Marketing 4.0, explained how the 4Ps of […]

Who are Technical Content Writers? What Do They Write for Marketing Teams?

Technical writing is a lot more than just manuals and user guides. It’s a broad spectrum of written content, which can be anything from a schematic diagram to “how to” content. Still, they all serve the same purpose: to make technical information easier to understand. Technical writers are the unsung heroes of the industry (Yes, […]

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