Forget SEO – Here is How to Rank in AI Results

The reason to rank in AI results isn’t that Gen AI tools like ChatGPT will replace Google Search. To be honest, I don’t think it’ll ever. If you think otherwise, comment down your thoughts.

Now, back to why and how to rank in AI results.

I was recently wondering, what if the SEO tricks we’ve all been using—like picking the right keywords, getting lots of links, and tweaking our website details—suddenly weren’t the magic key to being seen online anymore?

This isn’t just some “maybe” in the far-off future. It’s happening right now, thanks to some AI early adopters using AI for research over search engines. It’s Feb 2024 and I still couldn’t find any data on this. Long hail researchers.

But, for example, if you were to search for a project management tool for your work, you can simply ask Bing Copilot; and in no-time, you’ll get the top ones with their exclusive KPIs.

Looking at these results, no wonder, AI search results will take over the traditional SERPs. And this is where is scares most SEOs out there.

So, what’s your game plan when AI starts calling the shots on who gets noticed online

This blog is all about diving into that big shift from old-school SEO to the new world of AI-driven search.

Stick with me as I break down advice from the pros and the latest tech moves, gearing up to explore a future where AI is the boss of search.

Understanding the Impact of AI on Search Engines

It’s evident that AI isn’t just changing how we chat; it’s totally revamping how we search for stuff online. Big bosses like Google and Bing are all over this, using AI to make searching on the internet way easier and way smarter.

Instead of making you sift through a pile of links, AI tries to give you the exact answers you’re looking for, right off the bat. Imagine asking, “What’s the best pizza place nearby?” and getting a straight-up recommendation instead of ten different websites. That’s AI at work.

But, it’s not all smooth sailing. With AI running the show, there are some hiccups—like sometimes it gets things wrong, or it’s hard to tell where the info came from. And for the folks who’ve been playing the SEO game to get their websites seen, this is big news. It’s like the rules of the game just changed overnight.

AI’s goal is to make things better for people searching. But, it’s also shaking up the whole SEO industry, making some of the old tricks less important. It’s a whole new ballgame, and everyone’s trying to figure out how to win.

So…

Here is How to Rank in AI Results

With search engines getting smarter by the day, making your website stand out is about hitting the right notes with both your human audience and the tech behind the scenes.

If you’re an SEO content writer that wonder how to create content that does gets your website explore on AI results, here are my findings.

1. Dive Deep with Your Content

Quality and thoroughness matter more than ever. It’s not enough to skim the surface. If you’re writing about “Eco-Friendly Living Tips,” don’t just list the tips. Instead,

• Explore why they matter
• How they make a difference
• And, real-life stories of people who’ve transformed their lives by going green

This kind of deep dive shows you’re not just filling space—you’re here to add real value.

2. Show What You Know

Being seen as an authority on your topic means going beyond the basics. Let’s say you’re a tech blogger covering “Emerging Tech Trends in 2024.” Sharing insights from industry experts, breaking down complex concepts with clarity, and offering your analysis on what the future holds can set your content apart. This is how you tell search engines—and readers—that you’re the go-to source for your subject.

3. Talk Like a Human

The best content feels like it’s speaking directly to you, not at you. Imagine explaining “The Basics of Investing” in a way that feels like advice from a savvy friend, not a lecture.

Use examples that resonate with everyday experiences, like saving for a vacation or buying your first home. This human touch keeps readers engaged and helps search engines see your content as helpful and relatable.

4. Make It Snackable

Breaking your content into bite-sized chunks helps in two big ways. First, it makes it easier for readers to digest. Think about an article on “Starting a Side Hustle.” Organizing it into clear steps with bold headings helps readers follow along without getting overwhelmed.

Second, it helps search engines quickly understand what your content is about, making it more likely to show up in relevant searches.

5. Keep Up with the Times

What works today might not work tomorrow, especially as search engines continue to evolve. Staying updated on the latest in digital marketing and adjusting your approach is crucial.

For example, if video content starts getting more traction, consider adding video summaries to your articles. This flexibility can keep your content strategy fresh and effective.

6. Add Visuals That Matter

Including images, videos, and infographics not only makes your content more engaging but also helps with visibility. For an article on “Home Workout Routines,” incorporating demonstration videos or infographics on workout sequences can enrich your content, making it more useful and attractive to both readers and search engines.

Navigating the Future of Content in the Age of AI

The shift from traditional SEO towards AI-enhanced search visibility marks a new era where the quality, depth, and human touch of content take precedence over keyword stuffing and link farming.

By focusing on creating comprehensive, authoritative, and engaging content that resonates with both AI algorithms and human readers, content writers can navigate these changes effectively.

In this journey, remember that AI is not a replacement for human creativity and insight but a tool that can amplify the reach and impact of your content. The essence of great content remains the same: providing value, solving problems, and enriching the lives of your audience.

With AI as your ally, the possibilities for what you can achieve are limitless.