What Does a
4 Key Roles
Look Like?
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Every content marketing team is unique. Some have dozens of content writers and editors, while others only have one writer who also plays editor and a publisher/outreach specialist.
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Content writers create content for a variety of marketing channels, such as blogs, social media, and websites.
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Content editors make sure that the content created by content writers is error-free and meets the company’s standards.
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A content strategist develops and implements the organization’s overall content strategy. They research and analyze data to determine which audiences are most likely to engage with which content.
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A content marketer is a marketing professional who focuses on creating and publishing content to drive leads and sales for their company.
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